Services and pricing
Two ways to work together.
An ongoing retainer if you want your whole marketing function led properly over time, or a single session if you want senior thinking on one specific problem. Prices are on this page so you do not have to ask for them.
Ongoing retainers
Foundations
Businesses with no senior marketing in house. You need someone to work out what to say and where to say it before anyone spends money doing either.
- 8 hours of marketing leadership and hands-on support each month, across whichever parts of the mix need it
- Monthly objectives and a prioritised action plan
- A 45 minute check in each week
Growth
Businesses already marketing, but scattering effort across channels without knowing which ones bring in enquiries worth having.
- 16 or 24 hours of marketing leadership and support each month
- Monthly objectives and a prioritised action plan
- A weekly hour to plan, review and change course
- Oversight of any in-house team or agencies you already use
Ad hoc consultancy
For founders and directors who want senior thinking on a specific problem, a second opinion before a decision, or focused training for an in-house team. No commitment beyond the session.
What we would work on
Deliverables depend entirely on where you are. Some of the things that come up most often:
- Brand, positioning and messagingWorking out what you actually sell, to whom, and in words that sound like you rather than like everyone else in your category.
- Choosing the right channelsWhich of email, social, search, paid, events, partnerships and PR are worth your budget, and just as importantly which are not.
- Your website and your contentWhether the site does the job it needs to do, what should be on it, and a content plan somebody can realistically keep up with.
- Campaigns, from idea to reportingPlanning them, briefing whoever makes them, running them, and being honest afterwards about what they brought back.
- An honest audit of what you spendWhat each activity costs you and what it returns. Often the useful outcome is a list of things to stop doing.
- Overseeing your team or your agenciesSenior judgement applied to the people already doing the work, so you are not the one checking whether it is any good.
- Advice on hiringWhether you need a permanent marketer yet, what the role should be, and how to tell a good candidate from a confident one.
Not sure which one you need?
Most people are not. Half an hour on a call and I will tell you which of these fits, or that neither does and you should spend the money elsewhere.