Case studies
What it looks like when it works.
A few projects, with the numbers and the context around them. Some of this work was delivered through Storyboard Digital, the agency I co-founded.
Moving a credit union off direct traffic and onto search
Their website was mostly reached by members who already knew the address. A year of SEO work made organic search the biggest source of visits, and the people arriving were new.
- +49.2% average monthly traffic, year on year
- Organic search grew from a minority share to 49-62% of sessions
- Engagement up 12.3 percentage points
Halving the cost of a customer in under a month
Paid search was working, but every customer cost £28.08 to acquire, which made growth unaffordable. Fixing where the money leaked cut that by more than half.
- 58% lower cost per acquisition
- 4x conversion volume in the first month
- Wasted ad spend reallocated to what worked
Making a psychology practice look as expert as it is
A clinical psychology practice with real authority and social media that did not show it. A consistent content strategy grew the audience 62% and put a single post in front of 11,000 professionals.
- +62% Instagram followers, 450 to 730
- 11,297 impressions from one LinkedIn post
- Consistent output replacing sporadic posting
Turning a brochure site into something that qualifies its own leads
A mortgage specialist offering everything from first-time buyer products to specialist lending, with one generic contact form for all of it. Replacing that with service-specific journeys changed the quality of who got in touch.
- Multi-step forms tailored to each service
- Enquiries synced straight into the CRM
- Advisers now start calls already briefed
Yours could be the next one.
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