Writing
Notes, mostly about making marketing make sense.
The question I ask before approving any marketing spend
Not what will it cost, or what will we get. Something much duller, and much harder to answer.
Doing a bit of everything is the same as doing nothing
Most small businesses are not short of marketing ideas. They are short of a reason to pick one.
The question SMEs get wrong about fractional marketing
It is not whether you can afford a marketing director. It is what happens in month four.